Vibrant colors are colors that stand out from the background and pulse with energy. Depending on the nature of your project, you can rely more on the first or second group. Most colors will fall into one of two categories: vibrant or soft.
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Decide when and how to use vibrant and soft colors Mailchimp, for example, uses contrasting colors to direct attention to the call-to-action button. The more we want something to stand out, the more we should rely on color contrast to achieve this goal. For example, you can use a contrasting color for a call-to-action button to give it more visual weight and, thus, make it more prominent. The colors you use can support this, as they can help guide the user’s eye. Visitors should be able to find the information they need at a glance. Good scannability is essential for web design. Designers typically choose this color to suggest a product’s safety, especially for medical equipment and high-tech products.ĭoes gender play into color preferences? In one study, researcher Joe Hallock did find some big differences.Įxample of a mood board. White usually makes us think of health and cleanliness. White: cleanliness, health, innocence.As a primary color, black may be prominent on fashion websites to convey a feeling of luxury. Most brands limit black to text and accents. Black: power, sophistication, mystery.Purple is usually linked to royalty as well as luxury products.
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Brands love this color because it gives customers an impression of inner security. It’s also a popular color to use within user interfaces, giving users a signal that an operation completed successfully. Green is fantastic for products that are close to nature. (Think about yellow cabs in NYC, for example.) Yellow denotes a sunny disposition when combined with black, it will quickly command attention. It’s also associated with inexpensive products, making it a good color for e-commerce stores if you want to highlight the best price. It’s an excellent color for grabbing a visitor’s attention try using it to highlight the most important elements on your page.
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Red is known as the color of energy-simply looking at it can increase a person’s pulse, heart rate, and metabolism. While there are no universally acceptable meanings, here are some general feelings that colors evoke for most people: Color has a powerful psychological influence on the human brain, with each color representing different meanings and emotions for your users. When you select a UX color palette for your product, you’ll usually think about how things will look, but it’s equally important to think about how they feel, too. Understand the psychology of colorįocusing on the psychological aspects of color is an essential part of understanding color theory. Simple schemes also work best for your users.Įxample of creating a monochromatic scheme using Adobe Color. It’s possible to create interesting visual combinations by playing with shades and tints of those colors.
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Some designers think that two or three colors will limit their creativity, but that’s not true. So how do you avoid this? Keep your color scheme simple, with a maximum of two or three colors. You can also easily overwhelm your users.
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Why? Because it’s really hard to achieve a visual balance when you use too many colors. But it’s better to avoid that temptation. When you create a new scheme, it might be tempting to add dozens of colors to it. Limit the total number of colorsĪchieving harmony in color combinations is one of the main color theory principles. Here are a few practical recommendations from color theory that will help you select powerful color combinations for your design system. Fortunately, we have color theory, a discipline that helps us select balanced and effective color combinations. Since there are infinite color combinations out there, it can be hard to decide what color scheme will work the best for your product. Color scheme is a term that designers use to describe color combinations that they use in GUI design . What is color theory?Ĭolor is an essential part of human-computer interaction, and similar to other elements like typography, designers should select colors with care. In this article, we’ll explore the basics of color theory for designers and provide information to help you design effective and visually interesting color schemes. That’s why it’s so important for product designers to select colors carefully. It can influence our emotions, our mood, and our behavior. Color is one of the most powerful tools for visual communication.